We're a two-faced lot here in Minnesota.
On the one hand, we're ranting about the importance of family at Thanksgiving, and decrying those retailers who are opening their doors for "Black Friday" on Thursday evening.
On the other hand, many of us will be in line at those same retailers at 4:57pm on Thursday, our faces still smeared with turkey gravy and cranberry sauce.
I have it pretty easy. I'm not a retailer, I don't have a store front, and I don't have employees. I'm a "solepreneur". Not much drama for me in deciding to "close my doors" on Thanksgiving to spend time with my family.
The question I pose is this: for my business-owner colleagues who are retailers with employees, what's at stake for not participating in Black Friday/Thursday/Wednesday frenzy? Are there other headaches you are willing to accept for being open on Thursday? For example, what do you lose regarding employee loyalty and engagement, that you can't make up in added sales?
I'm curious, trying not to be judgmental. But I'm new at this, and I have questions.
If you're a small business owner, especially a restaurant owner or retailer, I'd like to hear from you. How are you handling Black Friday, and what are you telling your employees? How will you know if your decision pays off?
Leave a comment in the comment box, and let us know your path to success on Black Friday. Thanks!
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